PR is always about moulding how you are perceived and that is never more true than in a time of crisis. Unfortunately, if you get this wrong then the damage done to your brand can be long lasting. Away from the legal sector is anybody likely to forget how Sports Direct and Wetherspoons have handled their PR during the current crisis?
Black Letter Communications Blog
Expert pr advice for the legal sector
News is all around us yet one of the most common questions a PR or journalist gets is ‘what makes a story?’ There is no simple answer, more a litany of potential facts that make up the story jigsaw when dealing with legal and litigation PR.
For those unversed in journalism or legal PR the prospect of writing a legal press release can seem like a gargantuan task. But in reality, if you follow a few simple pointers you should be able to produce a press release that sends out the message you are looking to get across and get the coverage you desire.