As we all know communications and brand reputation are vital components during a time of crisis, and I was recently interviewed by Ben Curle at Ambition, about how law firms have been communicating during the pandemic.
Black Letter Communications Blog
Expert pr advice for the legal sector
The country’s largest law firms are providing clients with plenty of advice on the legal implications of the Covid-19 crisis but doing little to explain their own response, both the impact on staff and how they are supporting their communities in dealing with it. We reviewed the websites of the top 200 law firms and found that 159 had dedicated sections on the legal implications of the pandemic, including 92 of the top 100. A quarter of the firms provided multi-media resources, such as webinars and podcasts, on top of articles.
Since the coronavirus pandemic took hold there have been many examples of businesses in the spotlight for the way they have responded to the outbreak. My colleagues have written several blogs examining the good, the bad and the ugly and I am sure there will be more examples as organisations grapple with how to respond to an ever-changing situation.
Since Neil and I started our legal PR firm Black Letter Communications almost nine years ago, much of our work, and indeed our success, has been achieved from the comfort of our own homes. I would go even further and say that some of that success has come from the very fact that we work from home.
All lawyers tread a fine line in media interviews, but this applies even more so if you’re the country’s most senior judge. Despite the tough questioning, our country’s top judge showed she’s mastered the art of broadcast interviews.
The upside of using a press release service is that with just a click of button you can reach thousands of outlets. But the reality is that press release submission sites are automated, faceless services. The process reminds me of throwing mud to the wall and seeing if it sticks. Strategic, they are not.
It was refreshing to see the Law Society Gazette this week bring some much-needed balance to the gross misreporting about clinical negligence claims. All too often, those who receive a clinical negligence pay-out are described as scroungers by the media and their compensation treated as though it is a windfall.
Black Letter Communications is proud to be working with The First 100 Years, the ground-breaking project charting the journey of women in the legal profession. This year is a pivotal year for the project as it sets out to mark the centenary of the Sex Disqualification (Removal) Act 1919
These days Twitter users are much more aware that a social media slip up can have big implications for their reputation. That said, the stakes now appear even higher, after columnist Katie Hopkins was ordered to pay £24,000 and a six-figure sum in legal costs.
While most lawyers are unlikely to find themselves on the cover of NME, Stormzy’s experience shows just how easily comments you provide to one magazine, newspaper or broadcaster can be picked up and used by another – even if you decline an interview with them.