Author: Lizzie Wright

One of the many things that we will all take away from 2020 is that open, honest and informed communication will never go out of fashion. Whether it’s an election, an unprecedented global pandemic or an error in judgement – honesty is key.

We often find ourselves advising our clients that communication is necessary, not just in the good times, and the times of success, but also during the challenging times. And this is certainly one of the most challenging times any of us have faced. In the absence of the reassurance that we all so desperately crave right now, what is it we expect in the communications from the companies we deal with? Empathy, warmth, solidarity, something that feels like a virtual hug?