Author: Louise Eckersley

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Black Letter Communications Blog

Expert pr advice for the legal sector

Being able to pitch effectively to journalists is a vital part of PR. These days journalists are incredibly busy, often responding to a 24-hour news cycle and working to short deadlines while being inundated with emails. So making sure your pitch to media gets noticed can be a challenge. There are some key things you need to do.


Last week, as well as updates on the dreaded ‘B-word’, my twitter feed was full of photos of women working in the law, posted by those involved in the mass photo shoot organised by the First 100 Years project to celebrate International Women’s Day last month. Almost 1,000 women had their photos taken and the photos have now been circulated to everyone pictured.