Being able to pitch effectively to journalists is a vital part of PR. These days journalists are incredibly busy, often responding to a 24-hour news cycle and working to short deadlines while being inundated with emails. So making sure your pitch to media gets noticed can be a challenge. There are some key things you need to do.
Black Letter Communications Blog
Expert pr advice for the legal sector
Last week, as well as updates on the dreaded ‘B-word’, my twitter feed was full of photos of women working in the law, posted by those involved in the mass photo shoot organised by the First 100 Years project to celebrate International Women’s Day last month. Almost 1,000 women had their photos taken and the photos have now been circulated to everyone pictured.
Before I started working with the Chartered Institute for Legal Executives (CILEx) at the end of last year, I didn’t really know a great deal about Legal Executives, despite having worked in the legal sector for many years and my 96 years old Grandad claiming to be CILEx’s oldest member!
Last month, one of the UK’s most important legal directories, the Legal 500 UK, launched its annual rankings. Even in the digital age, these directories are still considered to be of huge importance to the legal profession and many man hours go into putting submissions together.