Author: Louise Eckersley

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Black Letter Communications Blog

Expert pr advice for the legal sector

Black Friday, the US import that sees the retail sector slash prices on one of the biggest shopping days of the year, appears to have been adopted by a number of law firms. Last week’s annual discount day saw Manak Solicitors, based in Dartford, advertising 10% off conveyancing, fixed family work, wills or immigration services for any client who quoted ‘Black Friday 2021’ before 31 January.

Building an effective LinkedIn profile is vital for anyone working in legal services.  Not only is it an important networking tool, it also gives you an opportunity to showcase your skills and expertise, building your reputation and attracting new clients. Most of us have a decent LinkedIn profile detailing our experience and job roles but how many legal professionals are truly active on the platform? Whether it’s time pressures or not knowing what you should be posting, many are not making best use LinkedIn – if you are not active you won’t appear regularly or highly in searches when users type in the keywords you are targeting or on users’ news feed.

The AstraZeneca story is a reminder about how hard it is to come back from communications mistakes and to once again build trust in what you are saying. In PR trust is key. Whether its pharmaceuticals, finance or in our sector – legal PR – accuracy and credibility are vital to reputation. The public expect a lot from these professions and mistakes and errors can do considerable reputational damage.

As the awards season for this year draws to a close, winners and nominees might be wondering how to make best use of their new accolades, whilst others may be wondering whether they ought to have put themselves forward for their achievements. But is it worth entering awards and if so, which ones? What are the benefits from a legal PR perspective and what makes for a winning entry?

Whilst the government implores us all to get back to the office, the reality is that for the majority of law firms, working from home for much of the week is going to continue for the foreseeable future. Covid cases are rising and law firms are in no rush to bring employees back to their desks – it is estimated that only 10% of City solicitors are currently working in the office.

With the lockdown continuing into a second month, we are all getting more used to the new set up, working from home, juggling childcare and isolating ourselves from those outside our household. At the same time, the financial impact of the coronavirus crisis is really starting to bite for the legal profession with reports that the larger law firms are reducing partner drawings, asking staff to take pay cuts, furloughing and in some cases making redundancies.

The coronavirus pandemic is an unprecedented crisis requiring us all to make huge changes to our lives. Now more than ever, employers need to think about the wellbeing of their staff and the role internal communications has to play. Poor or unclear internal communications can have hugely negative implications for an already anxious workforce.

Being able to pitch effectively to journalists is a vital part of PR. These days journalists are incredibly busy, often responding to a 24-hour news cycle and working to short deadlines while being inundated with emails. So making sure your pitch to media gets noticed can be a challenge. There are some key things you need to do.

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