The AstraZeneca story is a reminder about how hard it is to come back from communications mistakes and to once again build trust in what you are saying. In PR trust is key. Whether its pharmaceuticals, finance or in our sector – legal PR – accuracy and credibility are vital to reputation. The public expect a lot from these professions and mistakes and errors can do considerable reputational damage.
Black Letter Communications Blog
Expert pr advice for the legal sector
As the awards season for this year draws to a close, winners and nominees might be wondering how to make best use of their new accolades, whilst others may be wondering whether they ought to have put themselves forward for their achievements. But is it worth entering awards and if so, which ones? What are the benefits from a legal PR perspective and what makes for a winning entry?
Whilst the government implores us all to get back to the office, the reality is that for the majority of law firms, working from home for much of the week is going to continue for the foreseeable future. Covid cases are rising and law firms are in no rush to bring employees back to their desks – it is estimated that only 10% of City solicitors are currently working in the office.
With the lockdown continuing into a second month, we are all getting more used to the new set up, working from home, juggling childcare and isolating ourselves from those outside our household. At the same time, the financial impact of the coronavirus crisis is really starting to bite for the legal profession with reports that the larger law firms are reducing partner drawings, asking staff to take pay cuts, furloughing and in some cases making redundancies.
The coronavirus pandemic is an unprecedented crisis requiring us all to make huge changes to our lives. Now more than ever, employers need to think about the wellbeing of their staff and the role internal communications has to play. Poor or unclear internal communications can have hugely negative implications for an already anxious workforce.
As 2019, the centenary of the 1919 Sex Disqualification (Removal) Act, which paved the way for women to practice law, drew to a close, I was lucky enough to be at the unveiling of a new artwork at the Supreme Court – the first ever to depict women.
Whatever the size of your organisation, ensuring consistent, regular and reliable internal communication that conveys your strategic aims and brand values is key. Creating a work community with a sense of belonging and working towards common goals will contribute significantly to the success of your business.
Being able to pitch effectively to journalists is a vital part of PR. These days journalists are incredibly busy, often responding to a 24-hour news cycle and working to short deadlines while being inundated with emails. So making sure your pitch to media gets noticed can be a challenge. There are some key things you need to do.
Last week, as well as updates on the dreaded ‘B-word’, my twitter feed was full of photos of women working in the law, posted by those involved in the mass photo shoot organised by the First 100 Years project to celebrate International Women’s Day last month. Almost 1,000 women had their photos taken and the photos have now been circulated to everyone pictured.
Before I started working with the Chartered Institute for Legal Executives (CILEx) at the end of last year, I didn’t really know a great deal about Legal Executives, despite having worked in the legal sector for many years and my 96 years old Grandad claiming to be CILEx’s oldest member!