Justin Penrose
12 April, 2022
The ignorance of public perception and the Royal PR disaster
PR is all about perception and in legal PR I always risk assess every announcement or press release I do for a client. Did anybody risk assess allowing Andrew – a shamed royal stripped of all public duties because of his past misdemeanors – to be beside the Queen? If they did it was incredibly badly thought out, but if the Queen was advised of the PR backlash and insisted he was by her side anyway, then it shows unbelievable arrogance. Sure enough, the limelight was stolen by Andy’s appearance and the headlines were about him rather than his father.