Louise Eckersley
28 March, 2021
AstraZeneca: the importance of trust and accuracy
The AstraZeneca story is a reminder about how hard it is to come back from communications mistakes and to once again build trust in what you are saying. In PR trust is key. Whether its pharmaceuticals, finance or in our sector - legal PR - accuracy and credibility are vital to reputation. The public expect a lot from these professions and mistakes and errors can do considerable reputational damage.