Kerry Jack
11 April, 2023Media relations: Take the rough with the smooth
Inspiration for our latest blog this month comes from Simon English, financial editor at the Evening Standard writing for Roxhill. His recent article, A doomed PR tactic, reminded me how, despite the myriad of so-called communications specialists in government, they often get it so spectacularly wrong. English wrote about Home Secretary Suella Braverman’s visit to Rwanda, accompanied by “friendly” journalists only. The chosen few were: The Times, Daily Mail, Express, Telegraph and GB News. Clearly this was an attempt to punish those outlets not in support of the government’s plan to send asylum seekers to Rwanda, and to secure only positive coverage. But, as English pointed out, social media was out in force to hold the government to account.