PR is always about moulding how you are perceived and that is never more true than in a time of crisis. Unfortunately, if you get this wrong then the damage done to your brand can be long lasting. Away from the legal sector is anybody likely to forget how Sports Direct and Wetherspoons have handled their PR during the current crisis?
Since Neil and I started our legal PR firm Black Letter Communications almost nine years ago, much of our work, and indeed our success, has been achieved from the comfort of our own homes. I would go even further and say that some of that success has come from the very fact that we work from home.
As 2019, the centenary of the 1919 Sex Disqualification (Removal) Act, which paved the way for women to practice law, drew to a close, I was lucky enough to be at the unveiling of a new artwork at the Supreme Court – the first ever to depict women.
Whatever the size of your organisation, ensuring consistent, regular and reliable internal communication that conveys your strategic aims and brand values is key. Creating a work community with a sense of belonging and working towards common goals will contribute significantly to the success of your business.
News is all around us yet one of the most common questions a PR or journalist gets is ‘what makes a story?’ There is no simple answer, more a litany of potential facts that make up the story jigsaw when dealing with legal and litigation PR.
For those unversed in journalism or legal PR the prospect of writing a legal press release can seem like a gargantuan task. But in reality, if you follow a few simple pointers you should be able to produce a press release that sends out the message you are looking to get across and get the coverage you desire.
All lawyers tread a fine line in media interviews, but this applies even more so if you’re the country’s most senior judge. Despite the tough questioning, our country’s top judge showed she’s mastered the art of broadcast interviews.
Being able to pitch effectively to journalists is a vital part of PR. These days journalists are incredibly busy, often responding to a 24-hour news cycle and working to short deadlines while being inundated with emails. So making sure your pitch to media gets noticed can be a challenge. There are some key things you need to do.
The upside of using a press release service is that with just a click of button you can reach thousands of outlets. But the reality is that press release submission sites are automated, faceless services. The process reminds me of throwing mud to the wall and seeing if it sticks. Strategic, they are not.