Kerry Jack
11 June, 2021Never let a communications crisis go to waste
Handling a communications crisis is always something you hope won’t happen, but it can be more valuable in the learnings it brings than any text book. I now specialise in legal and litigation PR, but in a different life I had a very wide-ranging career in PR and corporate communications both in agency and in-house, working in a government department, a charitable foundation and a university. I am not sure whether you could call me unlucky or I’ve just been in the wrong place at the wrong time, but I have worked through plenty of crises during my career, ranging from small-scale and local to large and global.