Category: Social media

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Black Letter Communications Blog

Expert pr advice for the legal sector

In a recent interview with The Times, Stephen Watson, the chief constable of Greater Manchester Police called for the police to get off Twitter and get on with the job they are paid to do, saying he wanted officers to avoid online “fluff and nonsense” and get on with catching criminals and answering 999 calls. Watson’s back to basics approach certainly appears to be working – he has pulled the force out of special measures in less than two years, reduced the time taken to answer 999 calls and seen a rise in the number of suspects charged.


Building an effective LinkedIn profile is vital for anyone working in legal services.  Not only is it an important networking tool, it also gives you an opportunity to showcase your skills and expertise, building your reputation and attracting new clients. Most of us have a decent LinkedIn profile detailing our experience and job roles but how many legal professionals are truly active on the platform? Whether it’s time pressures or not knowing what you should be posting, many are not making best use LinkedIn – if you are not active you won’t appear regularly or highly in searches when users type in the keywords you are targeting or on users’ news feed.


When digital communications first sprang on to the scene and email became the de-facto method of business communication over the telephone, you’d often see stories in the media of the outraged employee who sent an email ranting about their boss to the whole company, instead of just a few intended recipients, or ‘private’ emails shared publicly by jilted spouses.


The long-awaited route map out of the pandemic has been revealed, and to everyone’s pleasant surprise, it wasn’t a communications failure. In fact, along with some early spring weather, it brought a glimmer of hope on the horizon that the threads of our lives we dropped so abruptly last March, may soon be picked up again. Whilst the pandemic is by no means over, the one-year milestone that we are edging towards isn’t something any of us could have envisioned a year ago, when we believed we were locking down for a few weeks to ‘flatten the curve’.