it’s not just the media who need to hear your story.
Internal communications is a crucial but often disregarded part of many communication strategies. You need your team informed as advocates before you start to tell your story externally. We work with clients to devise internal communications programmes and we offer ad hoc strategic consultancy and tactical advice. We have helped businesses to communicate change management programmes, redundancy programmes and introduce newsletters.
In the world of 24/7 communications, it’s easy to assume that clients have seen you in the news, read your tweet or seen your LinkedIn update – but that is not necessarily the case. Regular client communications are an effective way to ensure clients are kept abreast of your news. Allowing your client to opt-in to receive these updates is a good way to build lists, but crisp and newsworthy copy will keep them interested in your brand. We work with you taking a brief on topics, turning the copy around quickly for you to brand and send on to clients.
New Business Communications
Whether you’ve taken the decision to set up your own firm and want the right strategy to help launch, or you’re an established firm seeking a new direction, or you feel that your business can benefit from the power of public relations, we can help you to launch into your chosen market, get you noticed and help you win new business. We can help with launch communications, which include announcing you to the media, but we can also help writing new business communications such as emails, newsletters, advertising copy and advertorial, and suggest organisations that can help you to win new business.
Our copy packs a punch. We can ghost write your client newsletters, speeches, articles for publication and even consultation responses. Not only will we understand the brief straight away, but our long involvement in the legal market means we will generate ideas that help to position your firm as thought leaders in the field. We also draft copy for a variety of marketing communications including: award entries, websites, brochures, market reports, internal newsletters and sales letters.
Sometimes face to face is the only way to get your message across, whether through a book launch, a workshop to help clients complete a consultation response, a Chatham House Rule debate or a specialist seminar or conference. We can help you create an event that makes you stand out and reach your target audience.