How we work
When instructing a communications agency, it’s important that both you and the consultants are clear about what you want to achieve and what success looks like.
What do you want to achieve?
Whether we are working with you on a one-off project or embarking on a long-term retainer, the first step is for us to take a detailed brief.
We want to hear from you about what your business’s objectives are. Which areas do you want to grow? What kind of clients are you looking to attract? Do you want to bring in new talent or is retaining your staff a key concern? Are there certain sectors that are important to you or are there specific regions where you are looking to win more work or increase your presence?
Perhaps you are looking for PR support on a crisis management project or an important case. We will want to hear from you about who you want to influence and the outcome you are looking to achieve.
Planning our approach
Once we have met with you and have a clear idea of your objectives, we will draw up a bespoke plan, outlining the audiences you want to reach, the key messages you want to put across to them and the communications tactics we recommend. We will spell out how we will evaluate the success of the activity and ensure that the work falls within your budget.
Getting on with the job
We know how busy our clients can be so we want to make the best use of your time. This means being proactive, whether it’s spotting opportunities for comment, auditing your fee earners’ caseloads to identify newsworthy cases or recommending awards you should enter. We will ghost write articles for you, interview your clients, draft topical comment for your sign off or pull together updates for your staff. The important thing is that you are freed up to focus on your own workload.
We monitor press coverage for our clients on a daily basis and provide more detailed monthly reports on progress. Depending on your needs we suggest monthly face to face meetings to discuss progress and set priorities.
For retained clients we produce annual reports analysing press coverage and giving year on year comparisons to give you the bigger picture on how the organisation’s reputation is fairing. We show our clients the value of good PR in terms of direct client enquiries, referrals and web traffic.