Communicating isn’t all about press releases. There is a fine art to choosing the right medium to get your message across.
We keep on top of the legal industry through connections with membership bodies, trade associations, networking organisations, media and social media, journalists, our clients and our own personal networks. Through these range of contacts, we are able to provide you with insights and advice to help you raise your communications profile in the right market. Black Letter Communications is unique among our peers in having in our ranks an experienced and working journalist to advise, make contacts and keep clients fully up-to-date with market developments.
Our approach is highly targeted; we do not blanket mail shot busy journalists. Rather, we take care and time to talk to journalists on their terms, building strong relationships so that we can use the right medium at the right time. Our experience and contacts run across broadcast, national print, trade, consumer and regional media, as well as leading bloggers. We’re particularly renowned by journalists for our incisive copy.
Collectively we have almost 40 years’ experience of helping law firms and businesses plan for and communicate when things go wrong. We work with senior management to identify and plan for communications and make actionable recommendations. Where no planning has taken place and crisis beckons, we are adept at stepping in, quickly assessing risks and communicating with a wide range of stakeholders.
Whether you are a newbie, cautious dabbler or practised old-hand, our social media consultancy will steer you through this ever-evolving landscape. Through social media, you can create, control and maintain a strong online personality that attracts clients, builds relationships, and gives you maximum return on any investment you put into your online presence.
Alongside our PR activity we consider the complete digital marketing profile of your firm to maximise your online performance. You will know that digital marketing is an arms race. Only one business can rank in position 1 for their key search terms.
Search rankings are being updated to benefit websites with strong user experiences and to favour brands. Therefore, a site must have a clear message, simple functionality, and plenty of expertise, authority, and trust.
With ranking signals extending beyond what’s on your website, we work with our trusted partners Legmark to ensure our PR works across all influential online channels.