Black Letter Communications is our longstanding provider of strategic communications advice and tactical support. Kerry and Neil have been valued partners in our recent strategic evolution; having worked with us to identify our communications needs, prepare for the challenges and opportunities ahead, they are now actively helping us to communicate our new direction externally. They provide a confidential and secure sounding board and I consider them to be an integral part of our team. It’s clear they understand our unique corporate issues and the external landscape, knowledge which they put to great use to challenge and inform our thinking.
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The ACL has worked with Black Letter Communications for six years and in that time we have seen the Association’s profile and voice grow and grow. Through a thorough understanding of what we do, what we want to achieve and who we want to influence, Black Letter has helped us reach the stage where we are the go-to experts for journalists wanting comment on legal costs and we share our knowledge by providing articles to multiple publications every month. Perhaps more importantly still, Black Letter has played a key role in ensuring that we now have a seat at the table when important decisions affecting the costs world are made. What also makes Black Letter stand out is the technical ability that means they can draft a lot of content for us – to the extent that they run our weekly e-bulletin and bimonthly magazine as well. It has been an extremely fruitful relationship.
I first worked with Black Letter Communications in a previous law firm role and they are now my first-choice agency for PR and communications support. Black Letter has supported my team on a number of high-profile PR projects, such as highlighting our role in the Hillsborough inquests, where they successfully secured a range of insightful pieces about the legal process. Not only does the Black Letter team bring in-depth legal knowledge, but their strong writing capabilities and excellent journalist contacts also make a powerful combination.
Black Letter assists my team in drafting award entries, which they deliver to an excellent standard and with some great results. It’s hugely reassuring to be able to tap into Black Letter’s expertise to complement my in-house team.
We approached a number of PR agencies before choosing to work with Black Letter Communications to launch Passle to the legal market. We felt it was the agency that best demonstrated a real grasp of the law and knew exactly where in the media we could get heard. The team challenged us hard to make sure we had the strongest story possible, pushing back on how it should be presented. Ultimately it was their counsel that made the launch a real success, resulting in strong legal and national coverage and in excess of 70 leads. We were so pleased with the results that we recently instructed Black Letter again to carry out another lead generation project and again received strong results, generating almost 50 leads. Out of all our marketing spend, our PR launch and follow-up was one of the most easily measured and led directly to sales. We’re very happy with the results.
I have worked with Kerry Jack of Black Letter Communications on a number of high-profile legal cases of national significance. Her knowledge of communications and the media is second to none. I am able to rely on Kerry and her team to provide me with excellent advice and guidance which assists me greatly with my day-to-day work. The team at Black Letter are always on hand whenever I contact them and I know that I can rely upon them for professional, dependable and friendly service.
We are impressed with the insight into the legal market that Black Letter Communications has shown. This is demonstrated in the advice that they give, the ideas they generate, and the clear and crisp copy they produce. Crucially, as a result of the press coverage secured by Black Letter, we’ve experienced an upswing in leads and so have seen a return on our investment.
Rachel Stow, CEO, TS Group Limited, including Thorneycroft Solicitors and claims management business, Bankstone.
We always turn to Black Letter Communications when we have important strategic announcements to make. Not only do they provide solid strategic advice and guidance, they deliver strong media coverage thereby guaranteeing our news is heard in the right places and by the right people.
We appointed Black Letter Communications to support us through a period of growth. In particular, we were looking to position ourselves as a strong and viable option to law firms looking to sell up and leave the personal injury market. Their approach was highly strategic and targeted, and it opened up a number of doors for us, resulting directly in one acquisition. The team is responsive and they’re fun to work with – we’d have no hesitation in recommending them as a PR partner.